Athens hotel occupancy rates rise but prices trail competitors

Athens hotel revenues

Athens hotels saw a small rise in occupancy rate last year but trail well behind other European capitals in the amount of money they charge visitors, according to a leading industry group.

A report prepared by the Athens-Attica and Argosaronic Hotel Association and GBR Consulting shows occupancy rates last year rose to 76.2%, from 74.9% in 2015. The average price of staying in Athens inched 4.6% higher to 94.13 euros, the report showed.

This allowed Athens to overtake Istanbul in its list of competitors but remains well behind cities such as Barcelona where it costs an average of about 140 euros per night

Looking ahead to 2017, the association's president Alexandros Vasilikos said that the number of travellers flying to Athens is set to increase this year but not at the same rate as the past.

"The course of Athens will depend in the broader conditions and the country's broader image as a destination," he told journalists.