Praktiker Hellas adds to country's DIY map

Praktiker Hellas has become the latest do-it-yourself and home improvement retailer to open a new branch in Greece, inaugurating its 16th store on Thursday.

Located in Anthousa, north east Athens, the store cost four million euros and is part of a broader push by the company to expand in Greece in the next few years.

Last week, rival Leroy Merlin opened a new branch in the Greek capital as part of its decision to grow ahead of an expected economic recovery in the country.

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Praktiker Hellas began operations in Greece in 1999.

"We are planning the next steps in a steady and dynamic way, targeting a seventh store in Attica, the second in Thessaloniki and two more on the islands until 2020. We believe that growth is a part of any successful company and its people, and we are putting all our efforts in this direction," said Praktiker Hellas general manager Ioannnis Selalmazides.