Preparing content that will be read and shared is an increasingly challenging task.
Growing amounts of material freely available online and changing guidelines from search engines, such as Google, means that the goal posts keep moving.
Often a lot of effort goes into preparing the content, but then little thought is put into making sure that Google, Bing and others can spot and understand what the text is saying.
So we have put together a short list of some necessary SEO steps to help content providers reach their audience.
1-Length of headlines.
Those long windy headlines may feel like you are adding more punch to your story but they will just end up being truncated and weakening the strength of the blog. The general rule of thumb is that headlines should be around 515-550 pixels, or around 60-65 characters.
This is often overlooked, amounting to a missed opportunity for content writers. It is the first thing readers see when a blog appears on search results and provides a chance to slip in more important keywords. Work on it. Recommended length: 50-70 characters.
This should be a concise description of the text to make sure that relevant keywords are included and that descriptions are not truncated by Google in search results. Recommended length: Up to 150-160 characters.
4-H1, H2, H3.
What do these tags do? They not only help the reader get a better understanding of the text but they also help search engines understand the page. H1 are used for main keywords and subject matter, H2 can help break up content into easier to digest information and H3 are subcategories that help further break up the content making it further scannable. Double check that you made this step.
5-Meta keywords/meta tags.
There is a debate as to how effective meta keywords are in boosting a site’s SEO. There is a lot of talk that Google doesn’t use them to scan information from sites though others, such as Bing, do. One could argue that any information that helps sites stand out is welcome but there is one negative factor that needs to be taken into account here: competitors can easily see the keywords you are targeting.
For years we have gone by the rule that content needs to be around 400 words for it to be considered of value to Google. With the big push being these days for content that comes from experts and has authority, Google has indicated that shorter texts are acceptable, as long as they cover the topic in a meaningful and thorough manner. Big is not always beautiful.
How we can help with your content
If you feel that your blogs and content need a lift, we can help you. At GreekGuru.net we provide writing services, specialising in economics and business, such as real estate, banking and financial services. Additionally, we advise businesses on how to maximise communications operations and provide media relations services.
Our team of experienced team of native English speakers can help your business spread its message quickly and effectively.
For more information please contact us at firstname.lastname@example.org.